JOLT Video Project Planning Guide

graphic imagePlanning your instructional video project is essential. Even a simple project will require thought given to each of the items below. Carefully consider each step as you decide how best to get your message across via video:

  1. Strategy: What is the goal for your video? Who is your audience, and what do you want them to take away from your message?

  2. Timeline: What is the overall timeline for your project? Please keep in mind that after videotaping, each minute of post-production requires about an 1 hour.

  3. Messaging/Script: Whether textual or audio voice over, most videos will require a script. The script is the first piece required for the project. Will you write the script or have a scriptwriter? Will the script need approval? If so, figure the time required to have it approved into your timeline.

  4. Storyboard: Now that you have a script, you can begin with your storyboard. A storyboard is a simple road map for your project. Download our Storyboard Template, and fill in the elements to begin creating your project (stick figures acceptable)!

  5. Scheduling/Coordination: Who do you need to have in place, what time, and for how long? If the project is being taped in the studio, forward our Looking Your Best on Television link to ensure they are prepared and ready on shoot day.

  6. Location: Where will your video be shot? Will multiple locations be required? If so, ensure that the location will be available to us on the planned shoot date. An alternative rain date is a good idea for outdoor locations.

  7. Text, photos, video, graphics and props: You'll need to provide the 'extras' to us early on in the project, as some graphics and photos will need to be reformatted for video. Video footage that you provide will have to be processed as well. We do have some footage and photos of campus locations and events that we can provide if requested.If your video includes text, decide what font best conveys the mood of the video. We can lend font advice if needed. 

  8. Approvals: Make sure you allow time for your Vice President or Dean to view and approve your final video draft. Sometimes this takes a week or more. Also, allow time for any revisions and re-approvals before the final draft is ready.

  9. Delivery: How will your video be distributed? Formats vary between YouTube, Blackboard and website. We can process any or all formats; we'll just need the information up front.