Course Descriptions

Courses matching MKT

		Hrs Per Week:			Sem Hrs:
Prefix No	Course Name	Class	Lab	Clin/Exp	Credit
MKT 120	Principles of Marketing	3.0	0.0	0.0	3.0
Prerequisites: None
Corequisites: None
This course introduces principles and problems of marketing goods and services. Topics include promotion, placement, and pricing strategies for products. Upon completion, students should be able to apply marketing principles in organizational decision making.
MKT 220	Advertising and Sales Promotion	3.0	0.0	0.0	3.0
Prerequisites: None
Corequisites: None
This course covers the elements of advertising and sales promotion in the business environment. Topics include advertising and sales promotion appeals, selection of media, use of advertising and sales promotion as a marketing tool, and means of testing effectiveness. Upon completion, students should be able to demonstrate an understanding of the concepts covered through application.