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Course Descriptions


Courses matching GRD

 Hrs Per Week:Sem Hrs:
Prefix NoCourse NameClassLabClin/ExpCredit
 
GRD 110Typography I2.02.00.03.0
Prerequisites: None
Corequisites: None
This course introduces the history and mechanics of type and its application to layout and design. Topics include typographic fundamentals, anatomy, measurements, composition, identification, and terminology. Upon completion, students should be able to demonstrate proficiency in design application, analysis, specification, and creation of typographic elements.
 
GRD 131Illustration I1.03.00.02.0
Prerequisites: ART 131 or DES 125 or GRD 121
Corequisites: None
This course introduces the application of rendering techniques to create illustrations. Emphasis is placed on controlling various media, methods, surfaces, design problems, and the appropriate media selection process. Upon completion, students should be able to produce quality illustrations from conception through finished artwork.
 
GRD 132Illustration II1.03.00.02.0
Prerequisites: GRD 131
Corequisites: None
This course is a continuation of GRD 131. Topics include editorial, product, fashion, and advertising illustrations. Upon completion, students should be able to demonstrate increased proficiency in creating quality illustrations from conceptualization through finished artwork.
 
GRD 133Illustration III1.03.00.02.0
Prerequisites: GRD 132
Corequisites: None
This course is designed to strengthen visual techniques and conceptual approaches to illustration. Emphasis is placed on advanced rendering techniques, requirements, and limitations. Upon completion, students should be able to create comprehensive illustrations that meet client/printer requirements.
 
GRD 141Graphic Design I2.04.00.04.0
Prerequisites: None
Corequisites: None
This course introduces the conceptualization process used in visual problem solving. Emphasis is placed on learning the principles of design and on the manipulation and organization of elements. Upon completion, students should be able to apply design principles and visual elements to projects.
 
GRD 142Graphic Design II2.04.00.04.0
Prerequisites: DES 135 or GRD 141 or ART 121
Corequisites: None
This course covers the application of visual elements and design principles in advertising and graphic design. Topics include creation of various designs, such as logos, advertisements, posters, outdoor advertising, and publication design. Upon completion, students should be able to effectively apply design principles and visual elements to projects.
 
GRD 151Computer Design Basics1.04.00.03.0
Prerequisites: None
Corequisites: None
This course covers designing and drawing with various types of software applications for advertising and graphic design. Emphasis is placed on creative and imaginative use of space, shapes, value, texture, color, and typography to provide effective solutions to advertising and graphic design problems. Upon completion, students should be able to use the computer as a creative tool.
 
GRD 152Computer Design Tech I1.04.00.03.0
Prerequisites: GRD 151
Corequisites: None
This course covers complex design problems utilizing various design and drawing software applications. Topics include the expressive use of typography, image, and organization to communicate a message. Upon completion, students should be able to use appropriate computer software to professionally present their work.
 
GRD 153Computer Design Tech II1.04.00.03.0
Prerequisites: GRD 152
Corequisites: None
This course covers advanced theories and practices in the field of computer design. Emphasis is placed on advanced use of color palettes, layers, and paths. Upon completion, students should be able to creatively produce designs and articulate their rationale.
 
GRD 160Photo Fundamentals I1.04.00.03.0
Prerequisites: None
Corequisites: None
This course introduces basic camera operations, roll film processing, and photographic print production. Topics include contrast, depth-of-field, subject composition, enlarger operation, and density control. Upon completion, students should be able to produce photographic prints with acceptable density values and quality.
 
GRD 161Photo Fundamentals II1.04.00.03.0
Prerequisites: GRD 160
Corequisites: None
This course is a continuation of GRD 160. Topics include conversions, toning, color, specialized equipment, lighting, processing, and other methods and materials. Upon completion, students should be able to demonstrate proficiency in producing photographic prints.
 
GRD 162Photography Portfolio1.04.00.03.0
Prerequisites: GRD 161
Corequisites: None
This course provides an opportunity to develop a portfolio through research and review of previous photographic works. Topics include visual communication skills and presentation of works. Upon completion, students should be able to prepare and present a portfolio of their photographic works.
 
GRD 1753-D Animation Design1.04.00.03.0
Prerequisites: GRD 151 or GRA 151
Corequisites: None
This course explores three-dimensional animation design and production. Emphasis is placed on developing essential skills and techniques using three-dimensional animation software from conceptualization to completion including design, illustration, color, spatial depth, and movement. Upon completion, students should be able to produce animation sequences for computer-related presentations.
 
GRD 180Interactive Design1.04.00.03.0
Prerequisites: GRD 151 or GRA 151
Corequisites: None
This course covers skills and techniques used in designing interactive presentations. Emphasis is placed on design, including interface design, color, illustration, scripting, audio, typography, and animated elements. Upon completion, students should be able to design and produce interactive presentations.
 
GRD 210Airbrush I1.02.00.02.0
Prerequisites: None
Corequisites: None
This course covers the mechanics of airbrushing. Topics include care and maintenance of equipment, spraying techniques and surfaces, and selection of materials. Upon completion, students should be able to produce work demonstrating competent use of an airbrush.
 
GRD 211Airbrush II1.02.00.02.0
Prerequisites: GRD 210
Corequisites: None
This course is a continuation of GRD 210. Emphasis is placed on advanced uses of an airbrush and spraying techniques. Upon completion, students should be able to demonstrate advanced techniques in airbrushing.
 
GRD 220Calligraphy0.02.00.01.0
Prerequisites: None
Corequisites: None
This course covers calligraphy as a design element. Emphasis is placed on the history, methods, materials, tools, and techniques of hand lettering. Upon completion, students should be able to use a variety of pens, brushes, inks, paint, and surfaces to produce several finished calligraphic works.
 
GRD 230Technical Illustration1.03.00.02.0
Prerequisites: ART 131 or DES 125 or GRD 121
Corequisites: None
This course introduces technical and industrial illustration techniques. Topics include orthographic, isometric, linear perspective, and exploded views. Upon completion, students should be able to demonstrate competence in various technical rendering techniques.
 
GRD 231Marker Illustration1.03.00.02.0
Prerequisites: ART 131 or DES 125 or GRD 121
Corequisites: None
This course covers marker illustration. Emphasis is placed on various marker types, techniques, and surfaces used in marker illustration. Upon completion, students should be able to demonstrate competence in the use of markers as a medium for commercial illustration.
 
GRD 232Fashion Illustration1.03.00.02.0
Prerequisites: GRD 131
Corequisites: None
This course is a study of the current fashion figure. Emphasis is placed on form and movement combined with colors, patterns, fabrics, textures, and styles to create exciting illustrations. Upon completion, students should be able to illustrate fashion figures and accessories using various media.
 
GRD 233Product Illustration1.03.00.02.0
Prerequisites: GRD 131 or GRD 230 and GRD 152 or GRA 152
Corequisites: None
This course covers the rendering and illustration of products for commercial purposes. Topics include viewpoint, styles, media, and subjects such as household, industrial, hardware, and sporting goods. Upon completion, students should be able to illustrate products using traditional line, continuous-tone, and digital media.
 
GRD 241Graphic Design III2.04.00.04.0
Prerequisites: DES 136 or GRD 142
Corequisites: None
This course is an advanced exploration of various techniques and media for advertising and graphic design. Emphasis is placed on advanced concepts and solutions to complex and challenging graphic design problems. Upon completion, students should be able to demonstrate competence and professionalism in visual problem solving.
 
GRD 242Graphic Design IV2.04.00.04.0
Prerequisites: GRD 241
Corequisites: None
This course is a continuation of GRD 241. Emphasis is placed on using advanced media techniques, concepts, strategies, and professionalism in all aspects of design. Upon completion, students should be able to conceptualize, create, and produce designs for reproduction.
 
GRD 263Illustrative Imaging1.04.00.03.0
Prerequisites: GRD 151 or GRA 151
Corequisites: None
This course covers the creative manipulation of images utilizing digital techniques of masking, layering, airbrushing, and painting. Topics include the aesthetic analysis of visual imagery as well as the legalities of manipulating images. Upon completion, students should be able to utilize software applications to creatively manipulate and illustratively build digital images which accomplish design objectives.
 
GRD 271Multimedia Design I1.03.00.02.0
Prerequisites: GRD 151 or GRA 151
Corequisites: None
This course introduces the fundamentals of multimedia design and production for computer-related presentations. Topics include interface design, typography, storyboarding, scripting, simple animation, graphics, digital audiovideo, and copyright issues. Upon completion, students should be able to design and produce multimedia presentations.
 
GRD 272Multimedia Design II1.03.00.02.0
Prerequisites: GRD 271
Corequisites: None
This course is a continuation of GRD 271. Emphasis is placed on advanced animation, specialized software, quality control, and cross-platform delivery, as well as problems associated with delivery media and interactivity. Upon completion, students should be able to produce multimedia presentations and determine and adapt to technical specifications for delivery.
 
GRD 275Animation I1.03.00.02.0
Prerequisites: GRD 151 or GRA 151
Corequisites: None
This course introduces the concepts and development of animation. Emphasis is placed on theory, storyboarding, narration, sequence implementation, appropriate software usage, and audiovisual manipulation. Upon completion, students should be able to successfully complete computer-generated animated sequences.
 
GRD 280Portfolio Design2.04.00.04.0
Prerequisites: GRD 142 and GRD 152 or GRA 152
Corequisites: None
This course covers the organization and presentation of a design/advertising or graphic art portfolio and appropriate related materials. Emphasis is placed on development and evaluation of the portfolio, design and production of a resume and self-promotional materials, and interview techniques. Upon completion, students should be able to prepare and professionally present an effective portfolio and related self-promotional materials.
 
GRD 281Design of Advertising2.00.00.02.0
Prerequisites: None
Corequisites: None
This course explores the origins, roles, scope, forms, and development of advertising. Emphasis is placed on advertising development from idea through production and the interrelationship of marketing to types of advertising, media, and organizational structure. Upon completion, students should be able to demonstrate an understanding of the complexities and relationships involved in advertising design.
 
GRD 282Advertising Copywriting1.02.00.02.0
Prerequisites: ENG 111
Corequisites: None
This course covers copywriting for print, electronic, and broadcast advertising and promotion. Topics include advertising strategies, proposals, headlines, slogans, and text copy for various types of advertising. Upon completion, students should be able to write and articulate advertising proposals and understand the ethical and regulatory environment for advertising.
 
GRD 285Client/Media Relations1.02.00.02.0
Prerequisites: GRD 142 and GRA 121 or GRA 152 or GRD 152
Corequisites: None
This course introduces media pricing, scheduling, and business ethics. Emphasis is placed on communication with clients and determination of clients’ advertising needs. Upon completion, students should be able to use professional communication skills to effectively orchestrate client/media relationships.
 
 
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