| |
Hrs Per Week: |
Sem Hrs: |
| Prefix No |
Course Name |
Class |
Lab |
Clin/Exp |
Credit |
| MKT 120 |
Principles of Marketing |
3.0 |
0.0 |
0.0 |
3.0 |
| Prerequisites: None |
| Corequisites: None |
| This course introduces principles and problems of marketing
goods and services. Topics include promotion, placement, and pricing
strategies for products. Upon completion, students should be able to apply
marketing principles in organizational decision making. |
| |
| MKT 220 |
Advertising and Sales Promotion |
3.0 |
0.0 |
0.0 |
3.0 |
| Prerequisites: None |
| Corequisites: None |
| This course covers the elements of advertising and sales
promotion in the business environment. Topics include advertising and
sales promotion appeals, selection of media, use of advertising and sales
promotion as a marketing tool, and means of testing effectiveness. Upon
completion, students should be able to demonstrate an understanding of the
concepts covered through application. |
