| |
Hrs Per Week: |
Sem Hrs: |
| Prefix No |
Course Name |
Class |
Lab |
Clin/Exp |
Credit |
| GRD 110 |
Typography I |
2.0 |
2.0 |
0.0 |
3.0 |
| Prerequisites: None |
| Corequisites: None |
| This course introduces the history and mechanics of type and
its application to layout and design. Topics include typographic
fundamentals, anatomy, measurements, composition, identification, and
terminology. Upon completion, students should be able to demonstrate
proficiency in design application, analysis, specification, and creation
of typographic elements. |
| |
| GRD 131 |
Illustration I |
1.0 |
3.0 |
0.0 |
2.0 |
| Prerequisites: ART 131 or DES 125 or GRD 121 |
| Corequisites: None |
| This course introduces the application of rendering
techniques to create illustrations. Emphasis is placed on controlling
various media, methods, surfaces, design problems, and the appropriate
media selection process. Upon completion, students should be able to
produce quality illustrations from conception through finished artwork. |
| |
| GRD 132 |
Illustration II |
1.0 |
3.0 |
0.0 |
2.0 |
| Prerequisites: GRD 131 |
| Corequisites: None |
| This course is a continuation of GRD 131. Topics
include editorial, product, fashion, and advertising illustrations.
Upon completion, students should be able to demonstrate increased
proficiency in creating quality illustrations from conceptualization
through finished artwork. |
| |
| GRD 133 |
Illustration III |
1.0 |
3.0 |
0.0 |
2.0 |
| Prerequisites: GRD 132 |
| Corequisites: None |
| This course is designed to strengthen visual techniques and
conceptual approaches to illustration. Emphasis is placed on advanced
rendering techniques, requirements, and limitations. Upon completion,
students should be able to create comprehensive illustrations that meet
client/printer requirements. |
| |
| GRD 141 |
Graphic Design I |
2.0 |
4.0 |
0.0 |
4.0 |
| Prerequisites: None |
| Corequisites: None |
| This course introduces the conceptualization process used in
visual problem solving. Emphasis is placed on learning the principles of
design and on the manipulation and organization of elements. Upon
completion, students should be able to apply design principles and visual
elements to projects. |
| |
| GRD 142 |
Graphic Design II |
2.0 |
4.0 |
0.0 |
4.0 |
| Prerequisites: DES 135 or GRD 141 or ART 121 |
| Corequisites: None |
| This course covers the application of visual elements and
design principles in advertising and graphic design. Topics include
creation of various designs, such as logos, advertisements, posters,
outdoor advertising, and publication design. Upon completion, students
should be able to effectively apply design principles and visual elements
to projects. |
| |
| GRD 151 |
Computer Design Basics |
1.0 |
4.0 |
0.0 |
3.0 |
| Prerequisites: None |
| Corequisites: None |
| This course covers designing and drawing with various types
of software applications for advertising and graphic design. Emphasis is
placed on creative and imaginative use of space, shapes, value, texture,
color, and typography to provide effective solutions to advertising and
graphic design problems. Upon completion, students should be able to use
the computer as a creative tool. |
| |
| GRD 152 |
Computer Design Tech I |
1.0 |
4.0 |
0.0 |
3.0 |
| Prerequisites: GRD 151 |
| Corequisites: None |
| This course covers complex design problems utilizing various
design and drawing software applications. Topics include the expressive
use of typography, image, and organization to communicate a message. Upon
completion, students should be able to use appropriate computer software
to professionally present their work. |
| |
| GRD 153 |
Computer Design Tech II |
1.0 |
4.0 |
0.0 |
3.0 |
| Prerequisites: GRD 152 |
| Corequisites: None |
| This course covers advanced theories and practices in the
field of computer design. Emphasis is placed on advanced use of color
palettes, layers, and paths. Upon completion, students should be able to
creatively produce designs and articulate their rationale. |
| |
| GRD 160 |
Photo Fundamentals I |
1.0 |
4.0 |
0.0 |
3.0 |
| Prerequisites: None |
| Corequisites: None |
| This course introduces basic camera operations, roll film
processing, and photographic print production. Topics include contrast,
depth-of-field, subject composition, enlarger operation, and density
control. Upon completion, students should be able to produce photographic
prints with acceptable density values and quality. |
| |
| GRD 161 |
Photo Fundamentals II |
1.0 |
4.0 |
0.0 |
3.0 |
| Prerequisites: GRD 160 |
| Corequisites: None |
| This course is a continuation of GRD 160. Topics include
conversions, toning, color, specialized equipment, lighting, processing,
and other methods and materials. Upon completion, students should be able
to demonstrate proficiency in producing photographic prints. |
| |
| GRD 162 |
Photography Portfolio |
1.0 |
4.0 |
0.0 |
3.0 |
| Prerequisites: GRD 161 |
| Corequisites: None |
| This course provides an opportunity to develop a portfolio
through research and review of previous photographic works. Topics include
visual communication skills and presentation of works. Upon completion,
students should be able to prepare and present a portfolio of their
photographic works. |
| |
| GRD 175 |
3-D Animation Design |
1.0 |
4.0 |
0.0 |
3.0 |
| Prerequisites: GRD 151 or GRA 151 |
| Corequisites: None |
| This course explores three-dimensional animation design and
production. Emphasis is placed on developing essential skills and
techniques using three-dimensional animation software from
conceptualization to completion including design, illustration, color,
spatial depth, and movement. Upon completion, students should be able to
produce animation sequences for computer-related presentations. |
| |
| GRD 180 |
Interactive Design |
1.0 |
4.0 |
0.0 |
3.0 |
| Prerequisites: GRD 151 or GRA 151 |
| Corequisites: None |
| This course covers skills and techniques used in designing
interactive presentations. Emphasis is placed on design, including
interface design, color, illustration, scripting, audio, typography, and
animated elements. Upon completion, students should be able to design and
produce interactive presentations. |
| |
| GRD 210 |
Airbrush I |
1.0 |
2.0 |
0.0 |
2.0 |
| Prerequisites: None |
| Corequisites: None |
| This course covers the mechanics of airbrushing. Topics
include care and maintenance of equipment, spraying techniques and
surfaces, and selection of materials. Upon completion, students should be
able to produce work demonstrating competent use of an airbrush. |
| |
| GRD 211 |
Airbrush II |
1.0 |
2.0 |
0.0 |
2.0 |
| Prerequisites: GRD 210 |
| Corequisites: None |
| This course is a continuation of GRD 210. Emphasis is placed
on advanced uses of an airbrush and spraying techniques. Upon completion,
students should be able to demonstrate advanced techniques in airbrushing. |
| |
| GRD 220 |
Calligraphy |
0.0 |
2.0 |
0.0 |
1.0 |
| Prerequisites: None |
| Corequisites: None |
| This course covers calligraphy as a design element. Emphasis
is placed on the history, methods, materials, tools, and techniques of
hand lettering. Upon completion, students should be able to use a variety
of pens, brushes, inks, paint, and surfaces to produce several finished
calligraphic works. |
| |
| GRD 230 |
Technical Illustration |
1.0 |
3.0 |
0.0 |
2.0 |
| Prerequisites: ART 131 or DES 125 or GRD 121 |
| Corequisites: None |
| This course introduces technical and industrial illustration
techniques. Topics include orthographic, isometric, linear perspective,
and exploded views. Upon completion, students should be able to
demonstrate competence in various technical rendering techniques. |
| |
| GRD 231 |
Marker Illustration |
1.0 |
3.0 |
0.0 |
2.0 |
| Prerequisites: ART 131 or DES 125 or GRD 121 |
| Corequisites: None |
| This course covers marker illustration. Emphasis is placed
on various marker types, techniques, and surfaces used in marker
illustration. Upon completion, students should be able to demonstrate
competence in the use of markers as a medium for commercial illustration. |
| |
| GRD 232 |
Fashion Illustration |
1.0 |
3.0 |
0.0 |
2.0 |
| Prerequisites: GRD 131 |
| Corequisites: None |
| This course is a study of the current fashion figure.
Emphasis is placed on form and movement combined with colors, patterns,
fabrics, textures, and styles to create exciting illustrations. Upon
completion, students should be able to illustrate fashion figures and
accessories using various media. |
| |
| GRD 233 |
Product Illustration |
1.0 |
3.0 |
0.0 |
2.0 |
| Prerequisites: GRD 131 or GRD 230 and GRD 152 or GRA 152 |
| Corequisites: None |
| This course covers the rendering and illustration of
products for commercial purposes. Topics include viewpoint, styles, media,
and subjects such as household, industrial, hardware, and sporting goods.
Upon completion, students should be able to illustrate products using
traditional line, continuous-tone, and digital media. |
| |
| GRD 241 |
Graphic Design III |
2.0 |
4.0 |
0.0 |
4.0 |
| Prerequisites: DES 136 or GRD 142 |
| Corequisites: None |
| This course is an advanced exploration of various techniques
and media for advertising and graphic design. Emphasis is placed on
advanced concepts and solutions to complex and challenging graphic design
problems. Upon completion, students should be able to demonstrate
competence and professionalism in visual problem solving. |
| |
| GRD 242 |
Graphic Design IV |
2.0 |
4.0 |
0.0 |
4.0 |
| Prerequisites: GRD 241 |
| Corequisites: None |
| This course is a continuation of GRD 241. Emphasis is placed
on using advanced media techniques, concepts, strategies, and
professionalism in all aspects of design. Upon completion, students should
be able to conceptualize, create, and produce designs for reproduction. |
| |
| GRD 263 |
Illustrative Imaging |
1.0 |
4.0 |
0.0 |
3.0 |
| Prerequisites: GRD 151 or GRA 151 |
| Corequisites: None |
| This course covers the creative manipulation of images
utilizing digital techniques of masking, layering, airbrushing, and
painting. Topics include the aesthetic analysis of visual imagery as well
as the legalities of manipulating images. Upon completion, students should
be able to utilize software applications to creatively manipulate and
illustratively build digital images which accomplish design objectives. |
| |
| GRD 271 |
Multimedia Design I |
1.0 |
3.0 |
0.0 |
2.0 |
| Prerequisites: GRD 151 or GRA 151 |
| Corequisites: None |
| This course introduces the fundamentals of multimedia design
and production for computer-related presentations. Topics include
interface design, typography, storyboarding, scripting, simple animation,
graphics, digital audiovideo, and copyright issues. Upon completion,
students should be able to design and produce multimedia presentations. |
| |
| GRD 272 |
Multimedia Design II |
1.0 |
3.0 |
0.0 |
2.0 |
| Prerequisites: GRD 271 |
| Corequisites: None |
| This course is a continuation of GRD 271. Emphasis is placed on advanced animation, specialized software, quality control, and cross-platform delivery, as well as problems associated with delivery media and interactivity. Upon completion, students should be able to produce multimedia presentations and determine and adapt to technical specifications for delivery. |
| |
| GRD 275 |
Animation I |
1.0 |
3.0 |
0.0 |
2.0 |
| Prerequisites: GRD 151 or GRA 151 |
| Corequisites: None |
| This course introduces the concepts and development of
animation. Emphasis is placed on theory, storyboarding, narration,
sequence implementation, appropriate software usage, and audio visual
manipulation. Upon completion, students should be able to successfully
complete computer-generated animated sequences. |
| |
| GRD 280 |
Portfolio Design |
2.0 |
4.0 |
0.0 |
4.0 |
| Prerequisites: GRD 142 and GRD 152 or GRA 152 |
| Corequisites: None |
| This course covers the organization and presentation of a
design/advertising or graphic art portfolio and appropriate related
materials. Emphasis is placed on development and evaluation of the
portfolio, design and production of a resume and self-promotional
materials, and interview techniques. Upon completion, students should be
able to prepare and professionally present an effective portfolio and
related self-promotional materials. |
| |
| GRD 281 |
Design of Advertising |
2.0 |
0.0 |
0.0 |
2.0 |
| Prerequisites: None |
| Corequisites: None |
| This course explores the origins, roles, scope, forms, and
development of advertising. Emphasis is placed on advertising development
from idea through production and the interrelationship of marketing to
types of advertising, media, and organizational structure. Upon
completion, students should be able to demonstrate an understanding of the
complexities and relationships involved in advertising design. |
| |
| GRD 282 |
Advertising Copywriting |
1.0 |
2.0 |
0.0 |
2.0 |
| Prerequisites: ENG 111 |
| Corequisites: None |
| This course covers copywriting for print, electronic, and
broadcast advertising and promotion. Topics include advertising
strategies, proposals, headlines, slogans, and text copy for various types
of advertising. Upon completion, students should be able to write and
articulate advertising proposals and understand the ethical and regulatory
environment for advertising. |
| |
| GRD 285 |
Client/Media Relations |
1.0 |
2.0 |
0.0 |
2.0 |
| Prerequisites: GRD 142 and GRA 121 or GRA 152 or GRD 152 |
| Corequisites: None |
| This course introduces media pricing, scheduling, and
business ethics. Emphasis is placed on communication with clients and
determination of clients' advertising needs. Upon completion, students
should be able to use professional communication skills to effectively
orchestrate client/media relationships. |
